Kerry Rodabaugh exclaims as the video begins.įour minutes later, without having mentioned any risks, she ends the piece by saying, “It’s really wonderful to be able to give this option to patients, because it’s just plain better. “This is all brand new, it’s phenomenal, it’s changed how we practice medicine,” Dr. From its homepage, it takes just two clicks to get to a video touting robotic surgery for gynecologic cancer. The Nebraska Medical Center in Omaha is a case in point. Yet none of them made clear what those outcomes were or what treatment the comparison group got. In a quick Web search, Reuters Health found several hospitals advertising “better clinical outcomes” with robot surgery. The author is the David Austin Professor of Management and Professor of Information Technology and Marketing at the Massachusetts Institute of Technology. Purchase and upgrade to Auto-Tune 8 are available through certified dealers and on the Antares Audio. by Ali Minai Given where we find ourselves in this late November of 2020, it is hard to think of a book more relevant or timely than The Hype Machine by Sinan Aral. That study, in the Journal for Healthcare Quality, concluded that online materials “overestimate benefits, largely ignore risks and are strongly influenced by the manufacturer.” Auto-Tune 8 works with most recording software programs, including Pro Tools, Logic, Cubase & GarageBand and is available now for AAX Native (Mac OSX and PC), VST3 (Mac OSX and PC) and Audio Units (Mac OS X) at a U.S. hospitals describe robot surgery in general on their websites. The findings, published in the American Journal of Obstetrics & Gynecology, jibe with a report from last year that looked at how U.S. Today, the technology is being used in hundreds of thousands of surgeries every year. Robot surgery originally took off as a new way to operate on men with prostate cancer, but doctors have since started using it for several other procedures, too. “Many of the claims that were made by hospitals were not supported by high-quality data.” Jason Wright, a gynecologic surgeon at Columbia University in New York, who led the new work. We can achieve the promise and avoid the peril. It’s used in foreign election interference, and it’s used to market the use of condoms or to prevent the spread of disease. However, almost none mentioned potential downsides to the technology such as increased operating time or higher cost compared with conventional types of surgery. Sinan Aral: The hype machine, the social media industrial complex, is such a powerful tool, and we have seen it as both being used for good and for bad purposes. Researchers sifted through online information from 432 hospitals across the country and found nearly half marketed robotic surgery for gynecologic conditions such as endometriosis or cervical cancer.Ī quarter of those hospitals used boilerplate copy from the robot manufacturer Intuitive Surgical, and one in six told consumers that “you owe it to yourself.” NEW YORK (Reuters Health) - Consumers shouldn’t expect straight talk about robot surgery from hospital websites, but rather vague claims and marketing mantras, according to a new U.S.
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